Meet WiseKid, The Artiste Who Scammed "Made in Lagos" of Millions of Streams

by Jewel Ghene

,Wizkid,,Made in Lagos

Wizkid is one of Africa's biggest music export. The singer just won a Grammy for the Best Music Video, for his role in 'Brown Skin Girl', Beyonce's 2019 hit song. A collabo with him will be enough to catapult any struggling artist to instant fame. 

Meet the upcoming artist that found a shortcut to benefit from the superstar’s global fame: "Wisekid".  About six months ago, an upcoming artist identified as Nathaniel started creating social media profiles under the pseudonym @WiseKidAya. He was deliberately infringing on the WizKid Ayo brand name, he did not stop there. He created a replica of Wizkid’s Made in Lagos album and uploaded it to music platforms and he started cashing out almost N30 million a month in streams and sales revenue being shared with him. He called his own version of Made in Lagos, Lasgidi Made, and most streamers either didn’t notice the difference or clicked on his album in error. As a result of Wizkid’s popularity, Wisekid was able to garner more than 9 million plays per month from 130k daily listeners.

All seemed to be going well for wisekid until he started bragging about his popularity on social media, that was when he caught people’s attention who described him as a scammer. Wisekid’s account has since been deleted on Twitter, and his streaming accounts have also been deleted for copyright violation.

Music lovers and fans of Wizkid are beginning to ask how this was allowed to happen by streaming companies who allowed copyright materials on their platforms for months and even made payments without the necessary verifications.

Following backlash from Wizkid fans, Wisekid’s distribution company, Freeme Digital, put up a statement claiming ignorance of Wisekid's dubious act but have now deleted the statement. 

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Made in Lagos